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Case Study

Classic Gelato

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Gelato Cart Service Cuts Paid Lead Costs and Grows Organic Traffic with Google

A combined SEO and Google Ads strategy helped this Melbourne-based event caterer build visibility from scratch, lower acquisition costs, and increase conversion efficiency.

72%

decrease in cost per lead

2.2x

increase in conversion rate

770%

increase in organic clicks

About the Brand

Shakers on Wheels

Classic Gelato brings joy to events with its artisan gelato cart service, catering to weddings, birthdays, corporate events, school functions, and special celebrations across Melbourne. Beyond serving gelato, the team is committed to curating warm, memorable experiences—paying attention to every detail to ensure seamless, joy-filled moments for their clients and guests.
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Challenge

Starting with a brand-new website and zero online visibility, the challenge was clear: build a sustainable stream of leads without overspending on marketing. With no organic presence to rely on, the goal was to generate quick wins through paid search while laying down solid SEO foundations for long-term growth.
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Strategy

We rolled out a dual-track strategy focused on immediate performance and future growth:

  • Launched Google Ads campaigns aimed at fast lead generation while tightly managing cost per lead.
  • Continuously optimised ads, landing pages, and keyword targeting to improve performance over time.
  • Established SEO foundations to build long-term visibility, including technical setup, content improvements, and on-page optimisation.
  • Applied updates to core pages to boost rankings and improve user engagement.
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Results

Within nine months, the results results were clear:
  • Cost per lead dropped by 72%, from $53.41 in the first month to $14.74
  • Conversion rate more than doubled, rising from 5.6% to 12.3%
  • Organic clicks from Google increased by 770%, showing steady growth over time
By combining paid and organic strategies with continuous optimisation, Classic Gelato built a sustainable, high-performing online presence—without overspending on marketing.
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Words from the client

Am extremely happy with the team who built the website. And the marketing team that are doing an amazing job on SEO!! Their expertise, professionalism, and attention to detail truly exceeded my expectations. My website turned out beautifully, and I couldn’t be happier with the results. Thank you for your outstanding work!
Nino, Classic Gelato