If you’re looking for a digital marketing partner in Australia, Rocket Agency has likely crossed your radar.
Good call — Rocket is a well-established, award-winning full-service agency with a large team and strong industry credentials. If you want a recognised provider with specialist teams, high-level partner badges, and a proven track record built on years of experience with major clients, they’ll probably do a great job.
That said, big and established doesn’t automatically mean the best fit for your business. If you’re after practical outcomes, tighter budgets, and a no-nonsense partner that puts ROI first, this article is for you. Below, we’ll briefly acknowledge what makes Rocket strong, then explain six clear reasons why Online Officer (ONO) might be the smarter choice for many Australian businesses.
What Rocket Agency brings to the table
First, credit where it’s due. Here’s what makes Rocket Agency stand out:
Award-winning agency of 50+ experts
Rocket has an impressive trophy cabinet. They’ve secured multiple industry wins, including recognition from AMI and accolades for PPC and integrated search at the APAC Search Awards. Their consistent presence at the Semrush Awards and Search Engine Land Awards speaks to their expertise and credibility.
Industry-recognised status
Rocket is a major player in the partnership ecosystem. They are a Google Premier Partner (a status held by only the top 3% of agencies), a Facebook Business Partner, and a HubSpot Platinum Partner. They were also the first Bing Select Partner in Australia.
Full-service capabilities
Rocket covers the full digital spectrum — SEO, paid search, paid social, and creative. Whether you need a single channel managed or a multi-channel strategy, they have the resources and structure to deliver it.
In short: Rocket is a large, award-winning digital agency with strong cross-channel capabilities, major industry partnerships, and a deep bench of specialists. Scale, credentials, and experience.
That said, here are six reasons why you might want to consider Online Officer instead.
Six ways ONO is different
1. ROI above everything
You won’t get dashboards full of vanity metrics that don’t move your business. ONO measures and optimises for what actually matters — leads, sales, lifetime value, and retention. We build campaigns to drive revenue and profitable growth, not to make reports look busy.
Like Rocket, we tie success directly to your bottom line. As we say on our homepage: “Finding you customers is the centre of what we do.” We focus on leads, sales, and conversions — not metrics that look impressive but fail to grow your business. If it doesn’t move the needle on revenue, we don’t do it.
2. One growth plan — no juggling multiple suppliers
We designed our flagship digital marketing plans to include the four core services businesses need to scale: paid ads, SEO, conversion rate optimisation (CRO), and email marketing.
This isn’t a mix-and-match setup where you’re charged for every add-on. It’s a single, coordinated plan. You get a joined-up approach where all four services complement each other — fewer handovers, fewer invoices, less friction.
While Rocket offers all these services, they’re typically engaged as standalone solutions or separate line items. Costs can add up quickly. With ONO, you get all four channels in one package from day one, without the complexity of multiple contracts or the shock of a ballooning invoice.
3. High value, low price
Here’s the uncomfortable truth about many local agencies: you often pay a premium for overheads — expensive offices, large teams, and brand name.
In contrast, we operate lean, with a Philippines-based delivery model that keeps costs efficient without compromising on talent or process. You get experienced specialists executing strategies at a fraction of what many Australian agencies charge. For growing businesses, that means significantly more marketing impact per dollar.
4. Silo-free execution
In many agencies, teams operate in isolation. SEO, paid media, and content often work separately, which can lead to conflicting strategies and wasted budget.
At Online Officer, channels don’t operate in a vacuum. Our team works as an integrated unit so your SEO, paid search, social, and email strategies push in the same direction. That reduces inefficiencies and accelerates learning across channels.
It also means smarter budget allocation: your ads won’t cannibalise organic traffic, your email funnels will reinforce paid campaigns, and CRO work is guided by real user data from your traffic sources.
5. Direct access to the experts doing the work
Few things are more frustrating than explaining technical issues to an account manager who has to “check with the team.”
At ONO, you get direct access to the specialists running your campaigns. Your main contact is a practising marketing specialist — not just an intermediary — so you get clear, technical answers faster and fewer miscommunications.
That means quicker decisions, smoother execution, and advice from people who genuinely understand your campaigns.
6. Total growth clarity with MyONO
Transparency isn’t a feature — it’s our standard. That’s why we built MyONO, our custom client portal designed specifically for how we collaborate with clients.
Instead of relying on generic tools, MyONO centralises everything that matters: reports, campaign updates, performance snapshots, and key documents.
The result is a streamlined hub that gives you complete visibility into your performance at any time. No guesswork. No hidden levers.
Summary
Choose Rocket Agency if:
- You have a large marketing budget and want a premium agency partner.
- You require frequent in-person meetings in a physical Australian office.
- You value the prestige of working with a large, award-winning domestic brand.
Choose Online Officer if:
- You want to save on agency fees without compromising on senior expertise.
- You prefer a single, integrated growth plan covering SEO, paid ads, CRO, and email.
- You want direct access to specialists — faster answers, fewer handovers.
- You prioritise ROI and measurable growth over agency prestige.
There’s no doubt that Rocket Agency is a well-established player — but that level of scale usually comes with a premium price tag. If ONO can deliver similar results with a leaner structure, more coordinated strategy, and far better value for your budget, why pay more than you actually need to?