In most cases, link building becomes significantly harder when you don’t have strong, shareable content to begin with.
This is something we’ve experienced ourselves as an agency. When you’re working with a tight — or even zero — budget for dedicated link building campaigns, it’s difficult to move the needle without good content.
That’s why improving your content should almost always come first.
At the end of the day, content is what ranks on Google — whether that’s a landing page, blog post, or product page. And when you actually have something useful or interesting on your website, link building becomes far easier. You’re no longer asking people to link to a generic homepage or service page, but to something that provides real value to their audience.
This also changes how your brand is perceived when sharing links in communities like Reddit or Quora. Dropping a generic product or homepage link without proper context usually comes across as spammy. But sharing genuinely helpful content in response to someone’s question makes people far more likely to click — and sometimes even share your link themselves.