Yes, because not all of your website visitors are ready to buy on their first visit.
Many local businesses invest heavily in SEO or paid ads to drive traffic, but overlook what happens after someone lands on their website and leaves without making an enquiry or purchase.
We’ve seen this across multiple client accounts. Traffic comes in through Google Ads or organic search, but a large percentage of visitors aren’t ready to convert right away. Without a way to follow up, those potential leads are often lost for good.
That’s where email marketing comes in.
Building an email list allows you to stay in touch with prospects who are still in the research phase, recover abandoned carts in eCommerce stores, and drive repeat business from past customers. Instead of relying on one touchpoint, you create opportunities to re-engage them through helpful updates, offers, or reminders. This is why our digital marketing packages include email marketing alongside SEO and paid ads.
If you haven’t started building your email list yet, you’re likely leaving potential revenue on the table.