No.
Running paid ads without first optimising your website for conversions is like pouring water into a leaky bucket. You might get the clicks — but that doesn’t mean you’ll get the leads.
We’ve seen campaigns struggle simply because of small issues on the website side. A broken “Contact Us” button means a lost enquiry. An 9-second loading time is often enough for a potential customer to leave before the page even loads completely. And if your landing page copy is too generic, visitors won’t immediately understand how you can help them — or why they should choose you over a competitor.
This is especially important if you’re working with a tight budget. Every paid click costs money, and sending traffic to a site that isn’t built to convert usually results in wasted ad spend.
In fact, this is something we address with our own clients before launching any campaigns. If the website isn’t conversion-ready, we’ll recommend fixing those foundational issues first. Otherwise the ads are doing the hard work of bringing people in, only for the website to push them away.
Get your foundation right before spending on ads.