Which Digital Marketing Strategy Is Right for You?
You’ve built a great business. Now, let’s find the smartest way to grow it online. This guide helps you choose the right path based on your current goals, whether you need immediate sales or are building for the long term.
1. What’s Your Main Goal Right Now?
Start by telling us your main objective. We’ll suggest the best strategy to begin with.
Select a goal above to see our recommendation.
2. Visualising Your Return on Investment (ROI)
Each strategy delivers value differently over time. This chart shows their typical impact trajectory.
Note: This chart is for illustrative purposes, and actual results may vary. Generally, the return on investment (ROI) for SEO, Email/SMS, and CRO compounds over time when these strategies are implemented correctly. In contrast, while the ROI from paid ads provides an immediate boost, it will diminish if the ad spend is reduced. The goal, as the right side of the chart illustrates, is to build such strong organic traffic that your reliance on paid campaigns can decrease over time.
3. Comparing the DNA of Each Strategy
Each strategy has a unique profile. The radar chart below compares them across four critical business factors.
Speed: How quickly can you expect to see significant results?
Sustainability: How long do the results last after you stop investing heavily?
Initial Cost: How much upfront investment is typically required to start?
Control: How much direct, immediate control do you have over targeting or performance?
4. How They Work Together: The Synergy Engine
While each of these strategies is effective on its own, the real magic happens when they work together. Click through the steps below to see how a single customer journey uses all four strategies.
Paid Ad
Optimised Site (CRO)
Google Search (SEO)
Email/SMS Follow-Up
Click a step above to learn more.
Get More Leads at a Lower Marketing Cost
Most agencies charge separately for SEO, paid ads, email/SMS, and CRO. We bundle all four services into one cost-effective package. You get everything you need to grow—without the bloated agency fees.