News & Insights

  • branded vs non-branded search query

    Google Search Console branded queries filter now available to eligible sites

    Google Search Console is expanding access to the branded queries filter, allowing more website owners to separate branded and non-branded search queries in their performance data.
  • a standout in the crowd

    How to Hire an SEO Expert for Your Business

    A practical guide to hiring an SEO expert in 2026. Learn where to find candidates, what questions to ask during an interview, and red flags to avoid.
  • Helpful Content Alone Isn’t Enough to Conquer Google

    You absolutely need helpful content to be considered for ranking, but if you think it’s the only factor needed to secure that coveted #1 spot on Google, think again.
  • Word Count in SEO: Is Longer Better?

    In this extended response to a subreddit post, discover whether writing more details leads to better SEO results. Spoiler: Google has NO preferred word count.
  • The Role of Helpful Content in SEO

    Helpful content is now more critical than ever in any SEO strategy. Learn how focusing on helpful content for users can benefit you in the long run.
  • Boost Sales with ChatGPT’s Instant Checkout

    OpenAI has transformed ChatGPT into a new sales channel with its “Instant Checkout” feature. Businesses can now sell products directly to millions of users within the chat interface, creating a frictionless path from discovery to purchase.